Sporting Solutions inks landmark deal with Norsk Tipping

Sporting Group subsidiary Sporting Solutions has been awarded the tender to supply state-owned operator Norsk Tipping with pricing and risk management services.

Sporting Solutions beat off competition from half a dozen companies to land the contract for the gaming monopoly’s new sports betting solution. Norsk Tipping launched the tender process back in April 2019.

The deal means Norsk Tipping will gain access to Sporting Solutions’ fully automated suite of risk management tools, including algorithms that integrate economic techniques borrowed from the financial markets.

Sporting Solutions will also allow access to its proprietary trading software, allowing Norsk Tipping to provide localised content to stand out from offerings from private operators.

Sporting Solutions MD Ed Peace said: “Being chosen by Norsk Tipping after a thorough and competitive public procurement process is a fantastic outcome for Sporting Solutions and testament to the innovation and leadership we continue to show in the fields of pricing and risk management.”

Thorbjørn A Unneberg, director of customer and market operations for Norsk Tipping, added: “In the procurement process, Sporting Solutions scored strongly across the board, and we’re confident its attractive value proposition will support Norsk Tipping in our continuous efforts to deliver the best responsible gaming experiences to our players in the future.”

Sporting Solutions already provides its risk management services to Denmark’s state-owned gaming operator Danske Spil.