Sporting Index saddles up with Frankie Dettori
Italian jockey joins as brand ambassador ahead of the new flat season
Spread betting operator Sporting Index has signed three-time Champion Jockey Frankie Dettori as a brand ambassador.
Under the terms of the partnership, Dettori will sport the Sporting Index logo on his jersey and breeches, as well as produce an exclusive opinion blog on Sporting Index’s website.
The Italian jockey will also feature in social media posts and race preview content ahead of major season meetings, including Royal Ascot.
Dettori, who has won 19 British Classics in flat racing, joins Irish jockey Barry Geraghty in Sporting Index’s ambassadorial stable.
Simon Trim, Sporting Index CEO, said “no-one has done more to promote the sport of horseracing” than the 49-year-old.
Trim added: “Frankie is the face of flat racing, if not horseracing as a whole, so it’s hugely exciting to have him as a Sporting Index brand ambassador. We couldn’t be happier to have him on board.”
Speaking on his link up with the operator, Dettori said: “I’m over the moon to be joining Sporting Index ahead of the new flat season. There are some top-quality horses that I can’t wait to get on this year, and I look forward to telling readers all about them.
“I saw over the winter that Barry Geraghty had plenty of success with Sporting Index on his breeches, so hopefully it’s the same for me too,” he concluded.