Marketing

Spain’s La Liga “concerned” over impending gambling sponsorship ban

Top-flight clubs continue to partner with gambling firms as league seals M88 deal in face of potential blackout

A La Liga executive has admitted that Spanish football’s top league is “concerned” over the government’s proposed ban on gambling sponsorship in sport. Óscar Mayo, La Liga director of business, marketing and international development, made the admission earlier today during the unveiling of La Liga’s new partnership with sportsbook operator M88. The four-year, Asia-facing deal…

La Liga | Marketing | Spain | Sponsorship

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