Soft2Bet launches €50m investment fund for “pioneering technologies”
Soft2Bet Invest will provide financial support to igaming entrepreneurs who “have the same drive for innovation and growth” as the B2B and B2C firm
Soft2Bet has announced the launch of its new €50m (£42.3m) igaming investment fund, Soft2Bet Invest.
The company plans to invest between €500,000 and €1m per project on a case-by-case basis.
Soft2Bet Invest will target companies in their early growth stage as well as more mature businesses, the company confirmed.
The fund is looking to work with businesses operating across casual gaming, AI, traffic differentiators or behavioural-UX analytics as well as high-margin gaming software solutions.
The firm has put out a call to arms for potential investees to pitch at the upcoming iGB L!VE event in Amsterdam next month for a face-to-face with senior leadership team members.
Soft2Bet CEO Uri Poliavich believes the company is best placed to support the sector after Soft2Bet went about “changing the igaming industry” since its inception in 2016.
He said: “Disruption, innovation, revolutionary, visionary – all are words frequently, sometimes appropriately, other times less so, used to describe companies working in the igaming space.
“What they reveal, however, is the ambition and drive that have been characteristic of this industry since its earliest days nearly 25 years ago.
“When it comes to Soft2Bet, our journey from startup to major igaming operator and provider shows how we have been changing the igaming industry, that we speak the language of innovation, and that our products and success stories are undeniable proof that we excel in driving business growth.
“Now, we’re ready to share our vision, values and expertise with you to power the next big ideas,” he added.
Soft2Bet reported a 46% year-on-year revenue increase for 2023, which the firm said was its strongest year since its formation.