Soaring views on Sam Allardyce’s football show drives engagement increase for William Hill
No Tippy Tappy Football with Sam Allardyce pulls 4.63 million impressions on social media and 750,000 short-term views as second season kicks off
Checkd Media’s William Hill-sponsored show No Tippy Tappy Football with Sam Allardyce has raked in a record-breaking 750,000 short-form views across its latest five episodes.
After reeling in 4.63 million impressions during the first month of the 2023-24 season, and a further 350,00 YouTube views, Checkd Media pointed to the strength of the content and star guests for driving engagement.
Guests this season include ex-Tottenham striker Jermain Defoe, former manager Steve Bruce and Les Ferdinand.
Will Tyrrell, director of UK Media at Checkd Media, championed the relationship with William Hill as the show continues to show signs of success.
Tyrrell: “We enjoyed a lot of success in creating an open, honest and engaging discussion with some of the game’s best names in the first season of No Tippy Tappy Football with Sam Allardyce and it’s fantastic to have hit the ground running in 2023-24.
“With Sam Allardyce on board again to share his influential opinions on the game, we have attracted a range of excellent guests, with the content produced making waves both on social channels and across traditional media.
“We are very grateful again for the support of William Hill as we continue to provide quality entertainment as well as insightful betting selections for viewers,” he added.
Daryl West, head of sponsorship, social and PR at William Hill, added: “No Tippy Tappy Football with Sam Allardyce continues to provide compelling viewing for football fans and it’s great to have it back for a second season. The guests we have had on already have been big hitters, providing suitably weighty opinions and we look forward to generating more positive results moving forward.”