Snapchat launches gambling ad opt-out feature

Social media platform joins forces with Betting and Gaming Council as it ramps up socially responsible strategy

Social media platform Snapchat has unveiled a gambling advertising opt-out feature for UK users. Parent company Snap hopes the move will give consumers more control over the types of advertisements they interact with on the picture-sharing platform. Snap has been working closely with UK standards body the Betting and Gaming Council (BGC) over the past…

Advertising | Betting and Gaming Council | Marketing | Opt-out | Regulation | Responsible gambling | Snapchat | Strategy