
Sky Betting & Gaming calls on start-ups to pitch innovative gambling solutions
CoLab programme offers small businesses the opportunity to work with the operator on developing new technology


Sky Betting and Gaming (SB&G) has introduced a new collaborative programme, offering start-ups and small businesses an opportunity to work with the operator.
The so-called CoLab programme will run over 11 weeks, in partnership with corporate innovation specialist L Marks.
The operator is seeking innovative new products that offer responsible gambling, sports betting trading and customer satisfaction solutions.
SB&G is also keen to invest in less-tested areas, including voice recognition, new user interface technologies and free-to-play products.
The programme also includes a wildcard category for unique ideas in the broader ecommerce sector.
SB&G CTO Andy Burton said: “By opening our doors to partners from all over the world we hope to uncover some amazing innovations and do our bit to attract start-ups and entrepreneurs to Yorkshire.”
Successful start-ups will be awarded investment opportunities and office space in SB&G’s Leeds headquarters.
The operator is accepting applications at www.sbgcolab.com until 15 October 2017.