Sky Bet’s RequestABet ad falls foul of ASA

Advertising regulator says ad put “undue emphasis on the role of sports knowledge” in winning bets

The Advertising Standards Authority (ASA) has ordered Sky Bet to remove a RequestABet ad which overstated punters’ chances of success. The advert, featuring ambassador Jeff Stelling, included the lines: “Spark your sports brain and roll all the possibilities into one bet. The possibilities are humongous. How big is your sports noggin”. The ad also featured…

Advertising campaign | Advertising Standards Authority | Marketing | RequestABet | Sky Bet