Sky Bet seals betting partnership with Yorkshire cricket club

Operator named the club’s official betting and gaming partner as part of a three-year deal

Sky Betting & Gaming (SB&G) has signed a three-year deal to become the official betting and gaming partner of the Yorkshire County Cricket Club, it was announced yesterday. The deal is understood to be operator’s first major deal outside of football and horseracing and will see its Sky Bet brand obtain new digital and branding…

Marketing | Richard Flint | Sky Betting & Gaming | Yorkshire County Cricket Club