Marketing

Sky Bet produces new horseracing documentary for ITV Hub

Brand ambassador Daryl Jacob reveals what being a professional jockey is like in short film ahead of Cheltenham Festival as operator develops content output

Sky Betting & Gaming (SBG) has produced a documentary ahead of this year’s Cheltenham Festival to capture the highs and lows of life as a professional jockey. The short film focuses on Sky Bet brand ambassador and National Hunt jockey Daryl Jacob, who personally recalls the racing, training, travelling, falls and injuries that come with…

Cheltenham Festival | Content | Horseracing | Marketing | Sky Bet | Sky Betting & Gaming | Sports betting | TV advertising

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