Marketing

Sky Bet ignites Move Over Football drive as Cheltenham arrives

Gillette Soccer Saturday cast run from racehorses in the operator’s latest social campaign

Sky Bet has unveiled a social media marketing campaign called Move Over Football as the operator embraces Cheltenham Festival for four days. The ad – shot by Outsider creative Jim Gilchrist – features the familiar football faces of Sky Sports running away from stampeding racehorses. Gillette Soccer Saturday anchor Jeff Stelling plays a starring role…

Cheltenham Festival | Marketing | Sky Bet | Sky Betting & Gaming | Sky Sports | Social media

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