Sky Bet hires new creative agency in multi-million pound deal

London-based agency Who Wot Why replaces Mcgarry Bowen after winning a three-way pitch for the account

Sky Betting & Gaming (SB&G) has appointed Who Wot Why (WWW) to replace Mcgarry Bowen as the operator’s new creative partner in a multi-million pound deal. WWW won a three-way pitch for the ad account and will also work alongside Bountiful Cow, which will handle communications planning, and MediaCom, which is in charge of media…

Making Betting Better | Marketing | Michael Afflick | Sky Betting & Gaming | Who Wot Why