Marketing

Sky Bet: ASA ruling creates “high level of uncertainty” in ad compliance

Operator rails against recent decision against a RequestABet TV ad

Sky Betting & Gaming (SBG) has hit out at an Advertising Standards Authority (ASA) decision asking it to withdraw a TV ad for its RequestABet service over “irresponsibility” claims. The advert, featuring Sky Sports News anchor Jeff Stelling, was branded as irresponsible for overstating punters’ chances of winning and the role of sports knowledge in…

Advertising campaign | Advertising Standards Authority | Marketing | Request A Bet | Sky Bet | Sky Betting & Gaming

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