SKS365 strikes CRM partnership with Optimove
Planetwin365 owner eager to make CRM marketing a driver of future growth in Italian market
SKS365 has partnered with Optimove to tap into the provider’s CRM Marketing Hub.
The Italy-focused operator is undergoing a business-wide digital transformation which includes a strategic investment in CRM.
SKS365 will leverage Optimove’s solution to measure and optimise CRM journeys for registered players, including users of flagship brand Planetwin365.
Optimove will provide access to a 360-degree view of the customer, create specific player segments, orchestrate real-time and scheduled interactions and measure the value of each campaign.
SKS365 CCO Troy Cox said: “Optimove will be a key enabler of SKS365’s strategy to make CRM a growth driver of the business.
“2020 has provided many challenges, but also created unique opportunities to take stock and look at ways of future proofing our business.
“With Optimove we know we have a partner that can catapult our CRM strategy and we are very excited about the prospect of working with them,” he added.
Optimove CEO Pini Yakuel commented: “We are now privileged to work with three of the five leading operators in Italy and are confident in our ability to become a strategic contributor to the impressive growth and massive success of SKS365.”