SIS names former Ladbrokes director as new COO

SIS has appointed Ladbrokes’ former commercial projects director Dominic Matthews to its newly-created role of COO.

Matthews will be responsible for the group’s operational and commercial teams, tasked with setting the firm’s strategic direction and delivering efficiency in day-to-day operations.

He will report directly to chief executive Richard Ames, who took over as CEO last month.

“Dominic’s appointment to our senior management team is a major coup for SIS and I’m delighted to welcome him to the company,” said Ames. “He brings a wealth of experience to the role having been an integral part of the betting industry for so many years.”

“After working with him during my time at Ladbrokes, I know he will prove to be a valuable asset as we look to improve our operations.

“The newly-created role of COO is one of many changes at SIS recently, but these will allow us to develop a more customer-centric approach and maintain delivery of a very high quality of service.”

SIS COO Dominic Matthews

Matthews spent 26 years at Ladbrokes where he held a number of senior positions, including most recently commercial projects director and retail operations director.

The former Magic Sign director, who started his new role this month, said: “I’m thrilled to be joining SIS and look forward to working with one of the industry’s most recognised brands.”

“After many years working on the operator side of the industry, I’m excited to be taking on this new challenge. My aim is continue delivering the highest quality service to customers, as well as supporting Richard’s new leadership of the business.”