SharedPlay rebrands to BeyondPlay following trademark sell-off

Founder Karolina Pelc tells EGR the “sentimental” sale had to be made with a pragmatic mind as it has allowed for major investment in people and product

Social streaming start-up SharedPlay has rebranded to BeyondPlay after founder Karolina Pelc cashed in on the firm’s original trademark. The original brand name was sold to an unnamed buyer four months ago for a significant but undisclosed amount, which has since allowed the business to assemble a heavy-hitting executive team and invest in areas outside…

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