Seth Young joins PointsBet as chief innovation officer
Former Foxwoods exec joins sportsbook operator to help oversee US expansion
Seth Young has joined PointsBet as its chief innovation officer, the Australian bookmaker announced yesterday.
As CIO, Young will be responsible for spearheading new market entries and “brand identity” as the operator launches in New Jersey and expands in the US.
He will also be charged with developing PointsBet’s online gaming product suite and to building out a full strategy PointsBet’s retail operations.
Young announced last week he was leaving Foxwoods Casino in Connecticut after a two-and-a-half year spell.
“I’m incredibly excited to join PointsBet as the company breaks out its one-of-a-kind sports betting experience into the US market,” said Young.
“I’m joining a team of very smart, highly experienced, extremely creative people, and a company that controls its own technology. There’s no doubt in my mind that PointsBet will be at the forefront of new online gaming technologies as legal sports betting continues its emergence.
“This is the kind of company that any modern organization wants to partner with. It’s the kind of company that says what it means, does what it says, and makes you feel excited about doing business together.”
Seth Young
PointsBet signed New York Jets legend Darelle Revis as a brand ambassador earlier this month to help make its name in the New Jersey market, while the operator also employs Allen Iverson as an ambassador.
The firm aims to differentiate itself in New Jersey through its proprietary spread betting mechanics.
PointsBet US CEO Johnny Aitken added: “With such a successful track record at major gaming organizations throughout the country for over a decade, we’re thrilled to add Seth Young to the PointsBet team.”
“Seth’s extensive experience will undoubtedly empower our users via new betting avenues, and make the high-risk, high-reward wagers from PointsBet customers better than ever.”
Before Foxwoods, Young served as vice president and chief operating officer of Flower City Gaming from 2013 to 2016, and ran his own consulting firm, SY Ventures LLC, from 2009 to 2012