Serie A betting rights up for renewal from 2024-25 season
Stats Perform currently holds Italian football’s sports betting and data rights with a host of packages up for grabs at the end of the upcoming season
Italian football’s top-flight Serie A will tender its domestic and global betting and data rights packages from the start of the 2024-25 season.
Domestic and international betting rights are currently held by Stats Perform, which secured the rights in 2021 on a three-year deal.
The packages are broken down into five sets, with tenders available for each.
Serie A’s package A includes audiovisual rights, match data and coach data to all countries and territories outside of Italy. It also allows for games to be shown live for the sole purpose of sports betting.
Package B is match and coach data for Italy and does not include audiovisual rights, while Package C is the same as B but for all countries and territories around the world and does not allow activities related to the betting sector.
Package D only allows for tracking data for betting purposes for all countries and territories around the world, with Package E offering the same data but for the purpose of editorial rights and non-betting reasons.
Data firms can also challenger for combined packages as outlined by Serie A.
Package F(a) is combination of Packages A and B, F(b) combines Package A, B and D while Package F(c) constitutes Packages C and E.
Should an organisation be successful in bidding for a particular package, a 15% security deposit must be paid no later than 14 working days before the “execution of the licence agreement” with the remaining amount of the first season owed in three installments – 40% on or before 1 July 2024, 30% on or before 1 November 2024 and 30% on or before 1 March 2025.
For the other seasons, the percentages and dates are similar with only the year changing.
In the document’s reporting section, it clearly states that the licensee, also on behalf of its sub-licensee, must provide Serie A with a detailed summary of either the top 10 markets contributing to the gross gaming revenues (GGR) and related percentages and players habits with reference to pre-match and in-match betting.
That information may be used for judicial purposes, including anti-piracy and integrity initiatives.
Italy imposed a wide-ranging ban across TV, radio and digital, as well as in-stadia advertising and gambling sponsorships in football, which came into effect in July 2019.
The Italian FA called on the Italian government to suspend its prohibition on gambling-related sponsorships to help boost Italian football’s finances following the Covid-19 pandemic.