Sega Sammy snaps up Stakelogic in €130m deal as igaming push continues
Japanese giant follows up GAN acquisition with move for live casino supplier that counts the likes of Bally’s and ComeOn Group as partners
Sega Sammy is set to acquire Dutch supplier Stakelogic in a deal worth €130m (£110m) as the Japanese entertainment giant continues its push into the online gambling sector.
The transaction will see Sega Sammy Creation, a wholly owned subsidiary of Sega Sammy Holdings, acquire 100% of Stakelogic’s equity shares.
The deal also includes undisclosed earnout payments linked to certain performance measures being hit by Stakelogic.
Stakelogic was founded in 2014 and is headed up by CEO Stephan van den Oetelaar, who is supported by chief commercial officer Olga Bajela and CFO Armand Thomassen.
Van Den Oetelaar will continue in his leadership role once the acquisition completes.
According to Stakelogic’s website, the supplier boasts more than 550 employees spread across six offices, including hubs in Malta, Stockholm and the Serbian capital of Belgrade.
The group also holds licences from the Gambling Commission and the Malta Gaming Authority, as well as from regulators in Romania, Greece and the US.
The firm supplies both standard online casino and live casino content and counts the likes of LeoVegas, Unibet and Bally’s as clients.
The transaction will be subject to standard regulatory and compliance procedures. The deal is expected to close by Q2 2025.
The move for Stakelogic by Sega Sammy comes after the business acquired B2B and B2C firm GAN in November 2023.
The GAN deal valued the Coolbet parent company at $107.6m, with the Committee on Foreign Investment in the United States giving clearance on the deal in June.
Speaking following the confirmation of this latest deal, Stakelogic CEO van den Oetelaar said: “Sega Sammy and Stakelogic share the same passion for online entertainment, innovation and technology.
“Together with Sega Sammy, Stakelogic will be able to grow its international operations much faster.
“The regulated igaming market will double in size in the upcoming years. As part of Sega Sammy, we will have the execution power to become one of the leading players in the igaming B2B industry.”
Koichi Fukazawa, Sega Sammy CFO, added that the Japanese company was looking to establish itself as a “creative B2B solutions provider” in the North American online gaming market and that the addition of Stakelogic would help drive this.
He continued: “I am very pleased to announce our alliance with Stakelogic, an innovative and leading content provider in the Dutch gaming market, as a crucial part of executing this strategy.
“We are confident that Stakelogic’s ability to rapidly develop and provide unique, high-quality gaming content will make a significant contribution to the implementation of our strategy and create excellent synergies through combining with the strengths of our group.”