Sebastian Giovinco signs up for ambassador role with BET99

Former Italian football star Sebastian Giovinco has teamed up with Canadian sports betting and casino firm BET99 to become an ambassador for the brand.

The ex-forward, who bagged 68 goals in four years with Toronto FC, will activate the partnership with the firm on Instagram with exclusive giveaways including signed footballs and merchandise.

Giovinco will also front an Instagram Live providing his insights into the current World Cup.

Giovinco will make an appearance at the BET99 Soccer House in downtown Toronto for a watch along of Canada’s second World Cup match against Croatia.

He will be providing analysis both pre-match and at half-time alongside Canadian sports broadcaster James Sharman.

BET99 CEO Jared Beber said of the deal: “We’re thrilled to have drafted Sebastian to the BET99 team.

“His stature and record in Canadian and international soccer is unparalleled and the insights and excitement that he’ll bring to Team Canada, our players and our platform is a gamechanger.”

Giovinco, who started his career with Italian giants Juventus, added “This is perfect timing. As the World Cup heats up and Canada makes a run for the first time in 36 years, I’m really excited to join a truly Canadian online sports betting company in rooting for the team.”

As part of the agreement, BET99 will have access to Giovinco’s name, image and likeness both during and after the World Cup for marketing and promotional purposes.