SBTech enters South Africa with Bet.co.za platform deal
Sports betting partnership marks the supplier’s first move into South African gambling market
SBTech has launched its full sportsbook and gaming platform with South African online and mobile sports betting operator Bet.co.za.
The move marks SBTech’s first venture into South Africa and is part of the firm’s continued international development strategy.
Under the remit of the deal, a lucky numbers product and live lottery and games will be made available.
Bet.co.za will also be afforded a tailored trading and risk management strategy specifically designed for the localised South African market.
SBTech chief development officer Andrew Cochrane said: “We are thrilled to enter another major regulated market with Bet.co.za, one of South Africa’s premium gaming operators.
“A significant amount of collaborative work has taken place behind the scenes ahead of this migration and going live with Bet.co.za marks a key milestone in this ongoing partnership.”
Scott Canny, Bet.co.za CEO, added: “SBTech is renowned for its cutting-edge technology and by migrating to its platform we will be able to offer our customers an enhanced, elevated and fully customised experience unlike anything else available in the South African market.
“Our local marketing expertise and SBTech’s product are a perfect match and Bet.co.za is now positioned to cement its place as the best online bookmaker in the country.”