Safer Gambling Week 2022 smashes social media reach record
Annual event continues to grow in stature as almost 30 million impressions generated across major social media platforms
Safer Gambling Week 2022 has smashed previous records of engagement and reach as the initiative continues to go from strength to strength.
The event, which ran from 17 October to 23 October with the aim of encouraging discussion around safer gambling and recognising the tools available to fight gambling-related harms, saw its content shared across Twitter, Facebook and Instagram.
Data revealed by the Betting and Gaming Council (BGC) showed a 21% rise in social media impressions compared to 2021.
Safer Gambling Week generated almost 30 million impressions across Twitter, Facebook and Instagram, compared to 25 million in 2021 and 21 million in 2020.
Sports stars and politicians once again lent their support to the campaign, including former Spurs manager Harry Redknapp and current Gambling Minister Damian Collins.
Michael Dugher, BGC CEO, said while Safer Gambling Week was a success, there was a need to improve awareness throughout the year.
Dugher said: “The campaign has once again raised awareness about safer gambling and showcased increasingly popular safer gambling tools – like time-outs and deposit limits – that only exist in the regulated industry.
“But the regulated industry’s commitment to safer gambling is not just for one week of the year. It is our mission for every week of the year.
“Millions of people enjoy a bet safely and responsibly, and the falling and low rates of problem gambling suggests that the work we have done at the BGC to promote safer gambling is having an impact,” he added.
EGR took a look at the success of Safer Gambling Week and spoke to several stakeholders about their initiatives for this year’s event.