Rush Street Interactive lands Chicago Bulls star as brand ambassador

Rush Street Interactive (RSI) has added former Chicago Bulls star Joakim Noah to its brand ambassador stable.

Under the remit of the deal, Noah will become a brand ambassador for RSI’s BetRivers and PlaySugarHouse brands.

The two-time NBA All-Star will provide exclusive content including weekly videos on both basketball and his charitable efforts.

Noah will also feature in BetRivers marketing campaigns across television, radio and billboard ads.

Finally, Noah will take part in several activations at BetRivers’ locations with interviews and fan meets scheduled to take place.

Noah’s charitable venture, the Noah’s Arc Foundation, uses sports and art to support children in their communities.

Richard Schwartz, RSI CEO, said: “We are thrilled to have a former Chicago Bull join our BetRivers family. Joakim Noah will bring his love, passion, and knowledge of basketball to help create a more engaging betting experience for our players.”

Noah added: “Joining with BetRivers to create content for Chicago and beyond is a great way to connect with fans and to spread the word about Noah’s Arc Foundation and the positive impact we can have on the city’s youth.

“I look forward to joining the team to enhance the betting experience while sharing my passion for basketball.”