Rush Street Interactive inks social casino deal with Gun Lake Casino in Michigan

Rush Street Interactive (RSI) has partnered with Gun Lake Casino in Wayland Michigan to launch a social casino and sportsbook product.

The offering will sit on RSI’s CASINO4FUN platform which provides a range of FTP slots, table games, live dealer games and a sportsbook.

It will act as a major retention tool in awarding users real prizes to be redeemed in the bricks-and-mortar casino, including free slot promotions, dining opportunities and virtual credits for ream-money games.

Gun Lake Casino’s president and COO Sal Semola said: “We are excited to offer our casino guests, and all Michigan residents who want to enjoy the online fun, an exciting experience away from our casino floor.

“We are pleased to partner with Rush Street Interactive to be the first tribal casino partner to deploy the proven CASINO4FUN platform, and begin taking advantage of this dynamic marketing tool to expand the reach of the Gun Lake Casino brand in the digital world,” Semola added.

RSI president Richard Schwartz said: “As states move forward in legalizing sports betting and online gaming, our CASINO4FUN product provides our brick-and-mortar casino partners with the marketing opportunity to both increase the engagement levels of current casino customers and convert the play-for-fun social players into play-for-real money patrons should online gaming become legalized in their state.”

Currently, Michigan is in a deadlock over its online gambling legislation as the governor refuses to support the bill.

Last week, RSI became the first operator to let Pennsylvania customers bet via their iOS devices thanks to a new geolocation solution.