Rocket X appoints first ever CMO
Current head of marketing Matt Bramley is promoted from within to newly-created C-level role
LeoVegas-owned Rocket X has appointed Matt Bramley as its first ever chief marketing officer (CMO).
Bramley has been part of the Rocket X business (formerly IPS) since 2012, having started out as a senior account manager with Bede Gaming who provided the platform to IPS.
Bramley will be based in Newcastle and will report directly into Rocket X CEO Mark Good.
In this newly-created role, Bramley will be tasked with identifying and recommending strategic UK marketing opportunities to LeoVegas, with “a focus on innovative customer acquisition and sustainable new player growth”.
Rocket X CMO Matt Bramley
Bramley told EGR Intel: “I’m thrilled. Having been part of the group for almost seven years now, I’m passionate about the brands, culture and people that we work with.
“I’m very much looking forward to taking on more responsibility to help lead the way into the mobile gaming future,” he added.
LeoVegas acquired Rocket X as part of its £65m purchase of Intellectual Property & Software Limited (IPS) back in January 2018.