Rhino Entertainment calls on BVGroup tech to launch first-ever sportsbook
Both companies join forces to create Puntit, as Rhino adds another brand to its remit after adopting new SaaS model
Rhino Entertainment has launched its first-ever sportsbook and casino brand in the form of Puntit, which will aim to expand into global markets.
The Puntit brand, expected to launch later in 2025, sees Rhino Entertainment become the first company to adopt BVGroup’s SaaS framework, with the new sportsbook sitting on the latter’s platform while maintaining full operational control.
BVGroup, which holds brands such as BetVictor Casino and Heart Bingo as part of its B2C division and powers Betano’s UK operations, announced the partnership today, 31 March, heralding the development as a “significant milestone”.
Ross Parkhill, Rhino Entertainment Group CEO, shed light on the advantages of joining forces with BVGroup to launch Puntit.
“We are thrilled to partner with BVGroup to launch Puntit,” Parkhill said. “Their technology and sportsbook expertise perfectly complement our strengths in customer acquisition and market expansion.
“This collaboration allows us to bring a best-in-class sportsbook and casino experience to new audiences globally while maintaining full control of our operations. We look forward to a successful launch and a long-term partnership.”
Speaking exclusively to EGR, Parkhill added: “I’m really excited about launching our first sports-led brand, which will help us further penetrate our core markets.
“It can be a difficult translation coming from a casino-only approach, however we’ve made some great hires into the Puntit team and I know they will help us make sport part of our DNA.
“Our partnership with the BVGroup also ensures we are launching a proven product, with an excellent sports offering and some great features that our players will love.”
Max Konrad, BVGroup’s director of B2B, added: “This partnership with Rhino Entertainment Group is a major step in our journey to becoming a leading sportsbook and online casino platform provider.
“Our proprietary sportsbook technology, combined with Rhino’s proven player acquisition expertise, creates the perfect synergy to launch our first SaaS client in 2025.
“We are excited to support Rhino in their expansion and to showcase the scalability of our platform.”
Following the launch of Puntit, Rhino Entertainment now boasts nine subsidiaries.
This most recent launch comes four months after the Malta-headquartered firm confirmed that Finland-facing Paratiisi and global brand Rocket Riches had been added to its existing offerings.
Both brands are exclusively igaming sites, consisting of titles supplied by the likes of Evolution, Pragmatic Play and Play’n GO.
In turn, Puntit becomes the ninth brand to fall under Rhino Entertainment control, alongside flagship brands CasinoDays, Buusti Kasino, BigBaazi, Lucky Spins, Big Boost Raketti, Paratiisi and Rocket Riches.