
Relax Gaming promotes from within for new CPO
Shelley Hannah joined the supplier in 2018 as director of casino and has been credited with the company’s recent success as she steps up to senior leadership team

Relax Gaming has promoted company stalwart Shelley Hannah to become its new chief product officer.
Hannah initially joined the supplier as director of casino products in October 2018, where she helped lead the expansion of the company’s two aggregation platforms Powered by Relax and Silver Bullet.
She first entered the igaming industry in April 2013 with Odobo as head of delivery, before making the jump to AsianLogic in August 2016 to become a programme manager.
In less than a year Hannah was on the move again, becoming head of framework products and gaming partners at NetEnt where she held the role for 18 months.
Relax Gaming CEO Simon Hammon praised Hannah’s leadership skills, calling the promotion “richly deserved” and pinpointed her as one of the reasons behind Relax Gaming’s success in recent years.
Hammon said: “Shelley’s exceptional leadership qualities and comprehensive knowledge of the igaming landscape make her the ideal candidate to shape and elevate Relax Gaming’s content portfolio.
“The promotion to chief product officer is richly deserved as she has been a hugely influential figure in our success and I am sure that with her skill and knowledge, she will continue to be an important figure in Relax’s continued success.”
Hannah said she was pleased to keep working for what she described as “a top B2B supplier” and looked forward to further success in the future.
Hannah added: “I am truly honoured to be appointed in this role. Over the years, I have had the privilege of witnessing the incredible growth and success of this company and I am thrilled to continue contributing to its journey.
“I believe any company is only as strong as its people, and I am incredibly lucky to work with such a passionate team who want to take Relax to new heights.”