Regulated markets will remain focus, says new Mr Green CEO
Per Norman says new management will not look to shift focus from current strategy at the operator but does not rule out an acquisition
Mr Green Group CEO designate Per Norman said the firm will continue to focus on regulated market growth when he takes the reins later this year but didn’t rule out a future bolt-on acquisition as the egaming M&A market heats up.
Speaking to eGaming Review after it was announced he would succeed Pawlo when the current CEO stands down in April, Norman said he was “very much aligned” with the company’s current strategy.
“You will not see any radical changes to this, the plan already exists and has been put into place,” Norman said.
The casino firm will continue to focus on regulated markets across Europe as it looks to reduce its reliance on its native Nordic base, with a launch into the Italian market expected later this year with Western Europe – including the UK – set to play a bigger role in its future.
But while Norman insisted the firm’s organic growth strategy would not be changed, he did not rule out the potential for Mr Green to dip into the market for a bolt-on acquisition should the opportunity present itself.
“We always look for opportunities and that’s one of the purposes of Mr Green Holdings, but so far we seem to have been growing pretty well by ourselves,” Norman said.
“It’s not something we have to do, but if an opportunity comes up that fits us we’ll look at it,” Norman added.
Norman is to take over as head of Mr Green Group at an annual general meeting on 23 April as current chief executive Pawlo to steps up to the board of directors.