Rank looks to horseracing to boost “rapidly growing” sportsbook product

CEO Henry Birch says sports betting vertical has become a vital tool for customer acquisition and cross-selling

Rank Group is taking steps to improve its horseracing offering in an effort to boost its Grosvenor online sportsbook revenues, according to CEO Henry Birch. Speaking to EGR after the firm’s H1 2018 results on Thursday, Birch said the operator would be updating its horseracing offering by introducing best odds guaranteed and a “bet and…

Henry Birch | Horseracing | Product | Rank Group | Sports betting | Sportsbook