Rank drives omni-channel efforts with live casino “dual-play” product

Operator to tap into huge retail customer base of which 50% claim to “gamble online somewhere”

Rank is planning to boost its omni-channel efforts by launching a “dual-play” live casino product available to both retail and online customers. Rank CEO Henry Birch said the new product will see live casino games carried out in one of the Grosvenor casino sites and beamed online for digital customers to play simultaneously. "That should…

Henry Birch | Live casino | Product | Rank Group | Rank Interactive