R. Franco Digital rolls out new native betting platform
Madrid-based firm’s partner network to be shifted to IRIS 4.0 by end of 2020
R. Franco Digital has unveiled a new, native betting platform solution for the Spanish and Latam markets.
IRIS 4.0 has been developed after more than two years of R&D and is set to be rolled out across both online and retail markets by the B2B provider.
The platform will initially go live with Wanabet and Genesis Group, before a full migration across R Franco’s partner network due to be completed by the end of 2020.
IRIS 4.0 comes equipped with a range of campaign and promotional tools to boost engagement.
Javier Sacristan, R Franco Digital director, said the new product was the “most advanced solution” the group had ever built.
He said: “Our development teams have been working overdrive on getting this ready for our operator partners to take full advantage of the return of the sporting calendar.
“IRIS 4.0 is by far the most advanced solution we have built, and we’ve designed it to truly push the boundaries of native platform technology for the Spanish and Latam regions. With plans to scale globally in the coming months – we look forward to delivering a true competitive advantage to our partners,” he added.