PrizePicks nets NASCAR fantasy sports partnership
DFS platform inks multi-year deal with motorsport giant as it eyes engaged fanbase
PrizePicks has signed a new agreement with NASCAR to become the motorsport leader’s official fantasy sports partner.
The multi-year deal marks PrizePicks’ first partnership with a major US sports league as the platform looks to tap into the motorsport’s growing fan base.
Under the remit of the deal, PrizePicks will be afforded a “VIP presence” at various NASCAR events throughout 2023, starting with the NASCAR Cup Series Geico 500 at Talladega Superspeedway on April 23.
NASCAR was introduced as a fantasy option on the PrizePicks platform in 2021 and has seen a 400% increase in activity over the last 12 months.
So far in 2023, NASCAR’s digital platform has been visited 65 million times, a 7% year-over-year increase.
The link up with NASCAR follows similar deals with MLB’s Atlanta Braves and MLS’ Atlanta United in the last month.
Adam Wexler, PrizePicks CEO, said: “We’ve always taken great pride in the fact that a great deal of our marketing and partnerships remain true to our Southern roots.
“Working with NASCAR is the best of all worlds, an organization based in the South with a national footprint that is consistently growing on our platform,” he added.
Joe Solosky, NASCAR managing director, commented: “PrizePicks has consistently shown itself to be a fantasy platform with a loyal fanbase and wide variety of sports offerings. This partnership is an opportunity for both organizations to expand and increase engagement with new and existing fans.”