Marketing

Preston North End calls time on gambling shirt sponsorships

Long-term partners of 32Red signal strategy shift by seeking deal with “local non-betting partner”

Preston North End has decided to scrap front-of-shirt sponsorship deals with gambling companies from next season. The Lancashire club has partnered with Kindred-owned casino brand 32Red for the last four years but that agreement expires at the end of the current campaign. In the coming weeks, Preston will announce a new front-of-shirt sponsorship deal with…

32Red | Football | Kindred Group | Marketing | Shirt sponsorship

Latest