Poll: Will Sky Sports’ new channels help sportsbooks improve their TV marketing ROI?

This week we ask whether the broadcaster’s rejigged format could allow operators to be more targeted with their TV ads

Sky has replaced its numbered sports channels in favour of specific sports-focused channels for football, golf and rugby. The revamp will include a new customer package two-thirds cheaper than current prices and sportsbook operators have said the decision could lead to new opportunities for marketing departments to be more targeted with their TV advertising. Ladbrokes…

Ladbrokes Coral | Marketing | Marketing | Pinnacle | ROI | Sky Sports