Poll: Was Kindred right to ditch the Stan James brand?

This week we ask whether the operator’s decision to pursue a single-brand approach in the UK will pay off

Kindred has revealed plans to shelve its Stan James brand in favour of promoting Unibet as the operator’s leading UK sportsbook. Over the coming months, Stan James’ customers and sports sponsorships will be migrated over to the firm’s flagship Unibet brand. On the move, Kindred chief Henrik Tjärnström told The Racing Post: “The brutal facts…

Kindred Group | Stan James | Strategy | Unibet