Poll results: Product innovation to dominate industry growth in 2018
41% of readers believe innovation will have more of an impact than M&A, market liberalisation and technology
The majority of EGR readers have said product innovation will be the biggest growth driver for the gambling industry in 2018.
With a majority of 41%, poll voters agree with former LeoVegas sports head Andreas Bardun and others on the need for major product innovation.
Bardun said firms had failed to truly adapt sports betting to mobile screens, while Stars Group CTO, Jerry Bowskill, recently told EGR the firm was focusing on revamping the similarly stagnant poker vertical.
However, 23% of voters believe M&A will continue to drive growth next year, perhaps starting with this morning’s news of GVC and Ladbrokes Coral reaching terms on a £4bn takeover.
Meanwhile, 18% of readers plumped for both market liberalisation and technology as driving growth in 2018.
Both are likely to impact the industry as movements are made in Africa and Latin America and blockchain technology becomes more mainstream.
Lottoland has already made moves in this direction by launching its “world-first” bitcoin lotto jackpot earlier this week.