Poll results: Betsson right to pull back on UK marketing spend

Two-thirds of EGR readers back Pontus Lindwall’s decision to reduce Betsson’s UK marketing investment

Two-thirds of EGR readers think Betsson is right to reduce its UK marketing spend to concentrate on gaining market share in other European countries. The Swedish operator pumped plenty of cash into promoting its brand in the UK in 2017, investing heavily in sponsorships with Manchester City, Saracens rugby club and UFC star Conor McGregor.…

Betsafe | Betsson Group | EGR | Marketing | Pontus Lindwall