Strategy

Poll: Is it time for a radical rethink of the Ladbrokes brand?

Should Lads Coral switch up the brand’s current recreational focus after a 9% decline in revenues?

Ladbrokes Coral reported a mixed bag of third quarter results last week, with one standout figure the 9% decline in Ladbrokes’ revenues. The Magic Sign brand significantly underperformed the rest of the group, with Coral up 13% and Gala Bingo up 10%. The firm tried to explain away the problem as a result of the digital platform…

Ladbrokes | Ladbrokes Coral | Strategy

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