Poll: Have the bookies gone overboard with their Cheltenham offers?

Could this year’s acquisition efforts see a repeat of the ‘bloodbath’ of 2016?

This Tuesday sees the return of the ‘greatest show on turf’, as punters and bookies make their annual pilgrimage to Prestbury Park in Cheltenham. Ladbrokes estimated last year around £300m changes hands during the four-day festival, making it one of the most important events of the year for bookies. It means the pressure is on…

Cheltenham | Cheltenham Festival | Strategy