PokerStars extends deal with Formula One's Red Bull Racing
Poker operator and the sport's leading team announce their partnership will continue for a second season
PokerStars has extended its partnership with Oracle Red Bull Racing for a second season, with the announcement following yesterday’s Bahrain Grand Prix.
As part of the deal, PokerStars will reward Oracle Red Bull fans with promotions, competitions and content to win special fan experiences at F1 races throughout the 2023 season.
Fans can also tune in to the poker brand’s YouTube channel for never-before-seen footage that will take them behind the scenes at various races throughout the year.
At some point during the season, PokerStars will bring back its Red Spade Pass, offering PokerStars players “money-can’t-buy” experiences.
There will also be a programme of race weekend rewards to help players ‘Embrace the Race’, including new Chicane Cash Drop, Spin & Go Races, odds boost on sports bets and a casino weekend races leaderboard.
The partnership will be on full display across PokerStars’ suite of sites and see the brand featured on the halo of the RB19 car, as well as the inner cockpit and rear wing end plate, drivers’ race suits and pit crew helmets.
Christian Horner, CEO and team principal for Oracle Red Bull Racing, said: “Partnering with PokerStars has been an ace move for the team. Their commitment to entertainment and innovation is a winning formula that perfectly aligns with our own values in Formula One.
“As we enter another year together, we’re raising the stakes and taking our collective game to the next level. While we can’t reveal too much just yet, I can tell you that there are some truly exciting projects in the works, and we look forward to unveiling our plans in the coming months.”
Rebecca McAdam Willetts, director of partnerships, PR and consumer engagement at Flutter Entertainment, added: “After an incredible first year racing alongside Oracle Red Bull, we are delighted to be going into the 2023 season with even more rewards, content and epic experiences in the pipeline to take our partnership to the next level.
“This partnership has enabled both us and Oracle Red Bull Racing to reach audiences who share similar passions and interests, and we still firmly believe that the team is the perfect fit for PokerStars.net, sharing our conviction that it is not just about what you offer fans, but the ethos and vision behind it.”