PokerStars becomes official betting sponsor of Formula 1

Flutter Entertainment-owned brand follows partypoker into world of motorsport marketing

PokerStars has secured an agreement to become the official betting sponsor of Formula 1 (F1). The operator has inked a multi-year agreement with the premier motorsport series through to 2023. As part of the deal, PokerStars branding will feature exclusively throughout the European broadcast market during each Formula 1 season. The partnership will be facilitated…

Flutter Entertainment | Formula 1 | Marketing | PokerStars | Sponsorship