PointsBet to begin live streaming sports with IMG Arena deal
Sports betting operator to offer 24/7 streaming as part of two-year deal agreement live content supplier
PointsBet will now offer bettors access to on-demand streaming services for more than 40,000 premium matches across multiple sports through a new two-year deal with IMG Arena.
Players with a funded PointsBet account in any of the operator’s live markets will have access to the live streams. The streams will be available to bettors 24/7.
London-headquartered supplier IMG Arena has one of the largest portfolios of live streaming content, distributing 45,000 hours of content annually on the behalf of 200 federations, associations, and events.
IMG’s portfolio include premium sports content such as MLS, ATP Tour, Roland Garros, and FIVB Volleyball.
PointsBet championed the addition of tennis content, noting close to 25,000 matches will be available.
The operator said it had seen a 163% increase in overall handle as well as a 189% increase in live handle on tennis markets.
Johnny Aitken, PointsBet US CEO, said: “Our north star is in-play betting, and the ability to offer our users on-demand streaming content to elevate live betting is paramount.
“PointsBet is recognized as the home of in-play betting, and this partnership with IMG Arena solidifies our position as a leader in this space. We’re thrilled to tap into innovative concepts like this to improve the live betting experience for our users, all while bringing forth new ways to increase fan engagement throughout the year,” he added.
Brian Clayton, senior director of sales at IMG Arena, added: “We are excited to partner with PointsBet, one of North America’s leading and most innovative sports betting operators.
“The deal allows players to improve their betting experience safely and significantly by increasing access to engaging, official content and watching more of the sports that they are betting on live.”
Last month PointsBet cut the ribbon for a new European headquarters in Dublin, with plans to more than quadruple its European workforce over the next three to five years.