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PointsBet poaches SportCaller exec to lead US CRM and promotions division

Online operator recruits Irish sportsbook veteran Paddy McDermott in newly created role based in Denver

PointsBet has hired SportCaller’s Paddy McDermott in a newly created vice president role to lead its US-facing CRM and promotions arm. McDermott joined the operator on 23 August from free-to-play specialist SportCaller, where he spent more than three years as a performance director. SportCaller was acquired by PointsBet rival Bally’s Corporation in February of this…

CRM | Marketing | People | PointsBet | SportCaller | US | US sports betting

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