PointsBet adds streaming to US offering with Genius Sports deal
Pair expand existing relationship as operator improves in-play capability
PointsBet has expanded its partnership with Genius Sports Group to become the first US-facing operator to integrate the supplier’s streaming service.
PointsBet customers in New Jersey, Iowa, Indiana, Illinois, Michigan and Colorado will now be able to watch live streams via the PointsBet app and website.
Genius Sports will continue to provide PointsBet with in-game trading content, as it has done since 2018 via its Betgenius subsidiary.
PointsBet is hoping to drive a round-the-clock revenue stream with the vast array of available streams, including those in non-peak times.
Ron Shell, PointsBet US VP of customer and insights, said: “The average US sports bettor currently shows almost a perfect 50/50 split of placing bets prior to the start of competition versus placing bets in-play.
“Industry experts and the PointsBet team agree that wagering will trend more and more toward in-play as the US market matures.
“While this partnership with Betgenius is just the tip of the iceberg for PointsBet in terms of streaming, it is an important first step toward strengthening our foundation for success as the popularity of in-play wagering increases,” he added.
Bill Anderson, Genius Sports Group US SVP, said: “We’re thrilled to launch streaming with our first US customer. Offering a unique and differentiated betting experience has allowed PointsBet to grow impressively in the US over the last two years.
“With competition fierce, standing out in the market is more important now than ever, and our streaming service provides an exciting and powerful way to do that,” he added.