PMU targets novice punters with simplified horseracing product

French operator hopes to attract young new customer base with digital horseracing game Hipigo

French bookmaker PMU has launched a simplified new horseracing product aimed at a younger and more digitally-savvy audience. ‘Hipigo’ has deliberately been stripped back to basics in order to give beginners the confidence to place bets. The betting interface consists of just two options and is supposed to break away from the classic format of…

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