Playtech strikes Captain Up platform partnership
Engagement platform to be integrated into supplier’s offering using game mechanics, machine learning and behavioural economics
Playtech has entered into a strategic partnership with platform provider Captain Up, which will see the supplier integrate the provider’s real-time and engagement platform.
As part of the deal, Captain Up will become a Playtech Certified Partner with its platform integrated within Playtech’s IMS player management system.
The Captain Up platform uses social gaming mechanics designed to increase player engagement and lifetime value.
This includes challenges, tournaments, community feeds, badges, levels, leaderboards and in-app messaging in real-time and customised to a specific operator. The platform also offers operators access to a web-based back office to monitor, manage and analyse player actions.
Playtech said the new platform will give its licensees the opportunity to create further loyalty through the use of gamification, in game communication, social and analysis tools.
Shimon Akad, COO, Playtech, said: “This integration enables our licensees to access an even broader range of unique technologies that can help differentiate their offerings and significantly enhance their player engagement, through the use of real-time analytics.”
Uri Admon, founder and CEO, Captain Up, added: “We are delighted with the opportunity to join forces with Playtech, and offer its customers the tools to maximise user value, using our Engagement and Retention platform.”