Playbetr forges Paris Saint-Germain agreement
Latam-facing operator becomes French club’s regional online betting partner in three-year deal
Playbetr has put pen to paper on an agreement to become the official regional online betting partner of Paris Saint-Germain in Latam.
Under the remit of the three-year deal, Playbetr will be afforded digital advertising opportunities at the French club’s Parc de Princes home stadium.
The overlay technology, which uses geolocation tech placed on LED screens around the pitch perimeter, will directly broadcast Playbetr advertising to Latam audiences.
Playbetr and Paris Saint-Germain will also collaborate to create fan experiences for Playbetr customers, including meet-and-greets and memorabilia giveaways.
Additionally, Playbeter will launch special gameday promotions for its customers, including providing them with enhanced odds for Paris Saint-Germain matches.
Marvin Jones, Playbetr CMO, said: “We are proud to announce our partnership with the most elite and exciting football club in the world.
“In football, like in betting, performance is primordial. Paris Saint-Germain have built a solid reputation of excellence both on and off the field, and we look forward to extending the brand’s influence even further across the globe,” he added.
Marc Armstrong, Paris Saint-Germain chief partnerships officer, commented: “We believe that Playbetr will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Latin America.”