Pinnacle makes regulated return to Sweden
Curaçao-based bookmaker gets green light to launch low-margin model in licensed environment
Pinnacle has relaunched in Sweden following a two-year absence from the country’s online gambling market.
The Curaçao-based bookmaker gained a licence for Swedish sports betting back in December 2019 and has been waiting for an opportunity to launch in the Nordic territory.
Pinnacle’s SE-facing website went live this week in preparation for the return of Allsvenskan top-flight football after it was suspended amid Covid-19 mitigation measures.
The new site marks the the pricing specialist’s first forray into Sweden’s licensed environment, having previously been active in the market before it re-regulated in 2019.
Pinnacle has pledged its high-volume, low-margin model will be available to sports and esports bettors in Sweden, with an average margin of 3.7% compared to an industry average of 7.2%.
Pinnacle CEO Paris Smith
Pinnacle CEO Paris Smith said: ”This relaunch is a proud moment as Sweden is a key market for us, with many loyal customers having used Pinnacle over many years.
”The Swedish regulator is one of the most respected in the world and we are proud to meet the incredibly high standards they require to be recognised as a licensed operator. We believe that satisfying the requirements in Sweden means we can do it anywhere.
”We left the market on good terms and are returning as a fully licensed, regulated operator. We fully embrace the Swedish regulations and wanted to do things in the right way.”