Pinnacle adopts automated esports data feed

Pinnacle has signed a deal with Danish esports data provider GameScorekeeper to receive automated data from the most popular games, including CS:GO and Dota 2.

Pinnacle trading director Marco Blume told EGR the deal would enhance the product further and solidify the operator’s position as leader in the esports betting sphere.

“Data has been key to maintaining our low margin, high limit approach, as well as developing our offering to help improve our customers’ experience,” Blume said.

GameScorekeeper CEO Felix Klastrup said: “Having access to a large amount of quality data is a major business advantage in the esports market because it leads to higher customer satisfaction and lower costs.

“And the fact that Pinnacle, a pioneer in esports, is now investing in quality data will help to make esports an even more credible business,” Klastrup said.

GameScorekeeper is providing data from tournaments in CS:GO, LoL and Dota 2, which account for roughly 85% of the esports market.