Pink Casino nets sponsorship of Big Brother spin-off
LeoVegas-owned brand expands relationship with reality TV show during 20th anniversary year
LeoVegas-owned Pink Casino has expanded its marketing agreement with British reality TV show Big Brother to become the official sponsor of its Best Shows Ever spin-off series.
Having been associated with the cult programme since 2016, Pink Casino will now lend its name to 10 episodes aired across a two-week period.
The spin-off, which will air on E4, coincides with the 20th anniversary of Big Brother and will feature classic moments from the last two decades.
Pink Casino also holds sponsorship partnerships with a number of other reality TV shows, including The Charlotte Show and Celebrity Ex on the Beach.
In a statement, Pink Casino said it was “thrilled to be involved with delivering such a long-awaited piece of television to life-long fans”.
The gaming industry has a long history of sponsoring reality TV, including Buzz Bingo signing a three-year deal in January 2020 with The Voice and tombola having sponsored I’m a Celebrity since 2017.